In the third week of my content development course at Full Sail University, I have been assigned to select which social platform would be the best to support the blog content type for Cogitools Software. 

After carefully researching multiple social media platforms, I have concluded that LinkedIn would be the best platform to support Cogitools blog posts. 

The primary reason for this is that LinkedIn’s user base is business professionals looking to network with others. These types of individuals are incredibly close to Cogitool’s customer demographic. Additionally, because of the business nature of LinkedIn, B2B marketing and sales are very common for this platform. 

Lastly, LinkedIn offers better advertising options than other social platforms like Twitter and Facebook. For example, when creating an ad campaign for LinkedIn, the platform provides more options to help companies specifically target prospects using demographic, psychographic, and geographic information. 

Because of these reasons, I believe that LinkedIn is the best social platform for Cogitools to use to support its content creations and increase sales. 

This blog was created as an assignment for my content strategy, development, and marketing online course at Full Sail University.